Organisation and support for market research studies

Are you looking for survey participants? Do you need resources for organisation or fieldwork? Are you still missing suitable premises or moderators for your project?

As a field service provider we support you in all matters.

Our focus is on the target group oriented recruitment of survey participants for qualitative and quantitative market research studies. We can recruit subjects for variable study designs from our own, highly up-to-date panel:

  • Individual interviews and group discussions
  • Online surveys and online communities
  • Expert interviews and workshops
  • In-home studies (in-home interviews)
  • Usability tests (product tests)
  • Eye-tracking studies

We compile precise samples, even for difficult target groups:

  • Drivers of electric cars (e-cars)
  • Professional groups such as IT decision-makers, HR managers, buyers, etc.
  • Early adopters
  • Frequent travellers
  • Mothers / pregnant women
  • … and many other target groups

Efficient survey panel for (almost) every target group

For each study, we recruit the survey participants who best fit your target group with care and precise methodological knowledge. Our in-house panel covers numerous recruitment fields in both the business-to-business (B2B) and business-to-consumer (B2C) sectors. We do not see difficulttarget groups as a problem, but as a challenge, which we reliably overcome with our experience and ambitious staff.

Our survey panel was established more than 15 years ago and has since been well developed through the use of broadly diversified recruitment sources. We keep the panel efficient through continuous updating and consistent re-recruitment.

In recruiting, selecting survey participants and maintaining and administering our panel, we follow the rules of conduct for market research formulated by the Berufsverband Deutscher Markt- und Sozialforscher e. V. (BVM). This means, for example, that we observe the following things when selecting our survey participants:

  • Verification and continuous updating of socio-demographic data (age, marital status, profession, etc.)
  • Invitation intervals with at least a 3 to 6 month break between market research events
  • Participation of the same survey participant in a maximum of 4 events to prevent
    professionalisation tendencies
  • Permanent recruiting of new participants online and offline

Further services for the implementation of your market research survey

We arrange modern, technically first-class equipped survey and test studios in Frankfurt and nationwide, rooms for individual interviews and group discussions, CATI studios for large-scale telephone surveys as well as partners for conducting online surveys.

Consulting for building up your own resources

With our experience from two decades of market and opinion research, we offer consulting services to companies that want to build up in-house expertise in this area. Whether it’s setting up and maintaining your own panel, conducting market and opinion surveys or product and usability studies – we put our knowledge to profitable use for you.
We guarantee quality, precision and reliable results for your study.

We guarantee quality, precision and reliable results for your study.