Recruitment and Support for Market Research and Usability Studies

For each study, we carefully recruit the relevant participant and user groups with expert knowledge of methods. Our extensive and well-maintained database includes numerous profiles and user groups. We do not consider even challenging target groups as a problem, but rather as a challenge that we can reliably master due to our years of experience.

Our participant database was created over 15 years ago and has since steadily grown through the use of a broad range of recruitment sources. Thanks to continuous updating and consistent re-recruiting, it remains highly efficient.

In recruiting and selecting survey participants, as well as in maintaining and managing the database, we adhere to the rules of conduct of the Berufsverband Deutscher Markt- und Sozialforscher e.V. (BVM). This means that we consider the following aspects when selecting our survey participants:

  • Verification and continuous updating of participant profiles
  • Invitation intervals with at least 3 to 6 months between market research events
  • Surveying the same participant at a maximum of 4 events to prevent professionalization tendencies
  • Re-recruiting new participants online and offline

Thanks to our network of reliable partners, we offer online studies such as in-depth interviews, communities, workshops, and focus groups. We also provide modern, technically top-equipped survey and testing rooms as well as CATI studios for large-scale telephone surveys. Please feel free to contact us if you need further information.

We are happy to answer all your questions and help you find the right study participants. You can contact us anytime by phone or email. We look forward to hearing from you and supporting you in your study.